URSROBOT
Branding / Digital Material / Collateral / YouTube Channel / Exhibition
Assist URSROBOT in swiftly establishing a prominent brand presence within the landscaping industry, meticulously crafting a cohesive high-tech tone and manner brand identity that resonates across all touchpoints.
From defining the brand tone and strategic product positioning to ensuring consistency in brand design across auxiliary sales materials, digital advertising, YouTube channel content, exhibitions, and beyond, every aspect is meticulously aligned to drive brand awareness and recognition.
Logo animation storyboard
Imagine a future where outdoor robots seamlessly enhance our everyday lives. URSROBOT's AMR Platform fosters effortless collaboration between humans and robots, maximizing productivity and efficiency. I've envisioned and crafted our brand imagery with AI tools, ensuring cohesion and innovation.
The concept of the visual is the core essence of the AMR Platform transcends mere functionality. It embodies a vision of seamless collaboration between humans and robots, where boundaries dissolve and productivity soars. It symbolizes innovation, efficiency, and a commitment to enhancing the way we live and work.
One of the product mower's controllable tools is the joystick. To provide users with instant guidance while working outdoors, I designed an online joystick quick-start guide that can be accessed via mobile phone by scanning the QR code.
The Equip Show is the largest trade event for the landscape industry, with attendees from around the globe. To stand out amidst the crowd, most booths use vibrant colors that blend in with one another. The booth design aims to break through this clutter with a unique hi-tech brand image. With a clean and sophisticated approach, URSROBOT portrays itself as a technology leader, distinguishing itself from other manufacturers.
Role
Branding design | Digital & Collateral design |
Booth design | Video idea