Sony - HandyCam
Campaign Site
Role
Campaign-site design / Logo design / Banner Ad design / Award Video script idea
What
During the early 2000s digital camera boom, consumers switched to photography, leading to a decline in camcorder sales. The challenge in this project lies in Sony's endeavor to emphasize the growing demand for digital camcorders among households.
How
We created the Witness Love Film Festival, gathering a multitude of films from HandyCam users. From these submissions, we handpicked videos from three families to create compelling mini-movies that serve as authentic marketing content.
Video recordings capture detailed memories more comprehensively than static photos.
We transformed their decades-long selfies into three riveting documentaries, inviting the three families to watch them individually and capturing their heartfelt reactions.
“Through the power of memory, we removed the masks our adolescent children often wear, fostering a renewed closeness and understanding within our family.”