Microsoft MSN

Viral Campaign

Role
Web design / Banner Ads design / Proposal optimization / Award Video script idea

What
Microsoft Advertising had been assisting MSN Sales in recruiting new advertisers but faced some issues: Only a few account executives or media planners would spare a minute to read any digital media sales kits sent by MSN.

How
We created a fake product along with a proposal and sent out a viral email to exploit the Weakness of Ad people: peeking at the brilliant ideas of others! Make Ad Executives Look at the Ads.

Created a product and a website
Mail
Product
The Solution
Viral mail
Email
Proposal

CONFIDENTIAL!! Ogilvy Proposal Enclosed!

The email attachment was a digital communication plan for a product we fabricated. The plan included digital strategy, digital media strategy, and various MSN ad placement demos for agencies and media planners to look at seriously

Communication Structure Sketch
Communication Structure
Icon package
Msn Interactive banner
300x250 move
Portal Site Banner
Game

Results

  • 500

    Times of this viral email has been forwarded

  • 60,000+

    Banner clicked in just one month

  • 50%

    The banner interaction rate reached

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